We cover social media quite a bit on this blog for a few reasons. The main one being it’s important! Businesses who haven not yet harnessed the discovery engine that is Twitter – are missing out. Facebook is a great way to share amongst and engage with your fans. Pinterest,…
Merkle is a well respected marketing agency that over time, has acquired a long list of companies each demonstrating their own unique expertise in marketing. Merkle has been in business more than 25 years, are a Fortune 1000 company and several leading nonprofit organizations have partnered with them for marketing services. About 3…
One of the forms of media that seems to have been somewhat lost in the internet age is radio. That’s not to say no one is buying ads on the FM dial anymore, according to a recent report radio advertising spend in 2015 pegged it at roughly 17 million dollars. Not…
Programmatic Advertising, it’s a buzz word you will hear quite frequently in the advertising world if you venture close. It sounds very techy – but what does it mean exactly? Well the advertising industry is becoming more and more automated. Media buyers are now buying advertising time and space through…