We cover a lot about social media on our blog because in 2016 and beyond it’s one of the more important factors in digital business. Without a visible social presence your customers, fans, loyal devotees, etc. have no way to interact with you or check in on recent happenings. But what…
The term “audience development” is basically a friendly way of saying “advertising.” Essentially you’re taking steps to draw an audience. Your audience is what is going to make you money in most cases so it’s a valuable thing to develop. There are a lot of different ways to do this,…
One of the most important aspects of digital marketing is content. The old cliche “content is king” holds true still today in the internet age. I would even argue that the single most important thing you can be doing to promote your business online is creating content. Make Yourself an…
You’ve established your online presence. You have a great website, several social media pages and a well positioned digital brand. Now it’s time to set some goals and layout a plan to achieve them. Setting a CPA Goal Your goal is going to change depending on the nature of your…