There’s been a lot of buzz around programmatic advertising over the past 3 – 4 years. But what exactly is programmatic advertising? The simple definition is that it is an automated method of buying, selling or fulfilling advertising. Apparently it’s caught on because it already makes up more than half of US…
WordPress is probably the most widely used blogging / CMS platform out today for a variety of reasons. Number one is probably the ease of use a close second is that it’s mostly free. If you run a website on WordPress and aren’t being found in search engines, the Yoast…
According to AdWeek: The ephemeral app didn’t throw a South by Southwest Interactive party, hire a popular band or even give away cool gadgets—it didn’t have a branded presence at the Austin, Texas, festival. Instead, it was a topic of conversation on nearly every marketing panel and was constantly used…
In today’s digital ecosystem, social media is a great way to drive awareness about your brand or business. It’s also a great way to engage with existing or prospective customers but a lot of companies are starting to discover that it’s also a great way to handle customer service. This can be…