For the past several years Social Media has been the buzz of the marketing world. But even as social channels grow engagement seems to be dropping. The amount of social content is increasing exponentially but the level of engagement is way down. There will be many thought pieces written about…
The Grammys have become deeply intertwined with technology over the past couple years. Social Media has created an environment where viewers can interact live with their favorite artists and other fans during the event. There are always a breaking news items that happen at these events and overall it just makes the event more fun and…
A lot of modern retailers are still trying to carve out their niche in the age of online commerce. Brands like Abercrombie, J-Crew & Gap are rapidly losing foot traffic and marketshare to a growing youth demographic who wants to buy and share online via platforms like Instagram, Pinterest & Snapchat….
Close your eyes and imagine the targeting capabilities of programmatic advertising on radio – now open them, surprise! You now have them. Spotify CRO Jeff Levick announced in a recent interview with AdExchanger that: “2015 was the year we started opening up, which was huge for us, and 2016 is…