There’s a lot of talk lately about ad blockers, especially in advertising industry circles. Ad blockers have always been around but seeing them become mainstream is a problem. The web was built as a source of free content supported by ads – much like network television was in it’s infancy. People…
A lot of brick and mortar businesses are just now beginning to take the internet seriously as a source of revenue. For a while mom and pop stores completely ignored it… then it became a necessary source of advertising as computers and mobile devices became the norm. Now the next…
While we also have expertise in ecommerce and design – advertising is our foundation. So we read the trade magazines and follow trends and happenings in the internet advertising world. Last week I read this piece by AdExchanger. It’s an interview with Rob Norman of Group M (If you’ve never heard of…
When Alliance Data acquired my former company ValueClick… err Conversant Media I knew what was coming. Alliance Data’s “Epsilon” division was already a retail giant. Purchasing Conversant gave them the vessel through which to use their massive amounts of data to target people via online media. In a press release…